Welcome to the sustainability report

We at MAM pay close attention to the effect our operations have on the well being of babies, our employees and the environment.

To best accomplish this, we develop our products using the expertise of our stakeholders, use only the best raw materials for production, our employees enjoy working conditions to European standards around the world and we employ sustainable, environmentally friendly processes.

We would like to clarify the basis of our development process in this report to demonstrate how seriously we take our environmental, economic and social responsibility. The MAM sustainability report was created according to the Global Reporting Initiative G4 guidelines and can be found in the download area.

MAM in numbers

For nearly forty years, MAM has been the established market leader for baby products in several countries. World-wide, there are nearly as many soothers, bottles & Co. sold each year as there are people living in France. A look at some impressive figures.

Vision and values

We at MAM want to use our abilities to make the world better. Responsible and far-sighted. Because the babies of today are the parents of tomorrow. This vision thrives on principles and values to become reality. These are ours...

We put a tremendous amount of care and attention into every action and decision, whether it is production, design or the choice of suppliers, as if it were for the most important baby in the world. Only this way can we ensure the highest quality for our products.
Concentration on core products: We produce only that which we can do very well. For an age group that we know: Babies from 0 to 3 years old. Soothing, breastfeeding and learning to eat as well as oral hygiene - we are completely at home in this area. We feel comfortable there and that’s how we want to stay.
Either good looking or functional. That was the choice parents had to make in the 1970s. Then came Peter Röhrig who, along with scientists, doctors and designers from the Vienna University of Applied Arts, developed a soother that was both. Ever since then, we stand for baby products that can be proud of their appearance, too.
We are constantly striving to become even better. Therefore, we conduct and promote research on infant health and keep ourselves up to date with the latest manufacturing techniques, materials and developments in the industry.
A paediatrician knows best why a baby has a stomach ache. A developmental psychologist has experience with children who pronounce an “S” different than other children. The production engineer can explain the difference between natural latex and silicone. And the designer manages to bring all of the demands of the doctors, psychologists and technicians together in a form that also looks great. Not to mention the mother who puts the prototype to the test in everyday life. Our products blend passion, knowledge and the experience of doctors, scientists, midwives, lactation consultants, parents, technicians, recognised designers and other experts who we involve as needed.
Our success depends on the people who work for us and with us. We are convinced that people who like coming to work early bring in more love and passion - and that is something that can be felt in our soothers, bottles and other products as well as in communicating with customers. Expansion at any cost is not an option with us. We put great importance on secure jobs with a high level of satisfaction. All locations outside of Europe are also run according to European standards.
Babies are the most critical customers. When they don’t like something, the parents are the first to find out. But they also see when something works really well. For many customers these moments are so special that they share them with us or even become real MAM ambassadors themselves. What more could confirm our actions?
Being a parent is the most important job in the world because the babies of today are our future. We at MAM use all of our resources to provide babies with a bright future. With a responsible work ethic we take care not only that our products are of the highest quality, safe and practical, we also work carefully in all stages of production to protect and preserve the environment for generations to come. We do this to make the lives of babies and their parents easier and happier.


Good relationships with our stakeholders in all areas are important - from product development to production, distribution and sales. To keep on actively working together with parents, doctors, suppliers and others we constantly maintain and improve our contacts.

Medical expert

„I know what keeps babies healthy. That helps you in product development. I benefit from your research and development.“


„Our baby is the most important to us. We want only the best for our child - high quality, practical, safe. You listen to our wishes and continue to improve your products.“


„We need each other and work together. I produce with your tools.“


„I advise, support and I know what babies and mothers need. I give you feedback about your products and you support me with soothers & other products.“

Trading partners

„We can rely on each other. You make your products with care and deliver them on time. We look after sales.“


„A good work atmosphere needs enthusiasm. I feel good at MAM and that makes me satisfied and dedicated in my work. This is what makes high quality baby products.“

Success and failure

Anyone who wants to create a perfect product, must also be ready to fail. For the MAM Perfect, our technicians worked on and rejected many ideas, sketched teat shapes and printed 3D prototypes.
Here is an overview.

It started with a pencil and a blank sheet of paper. Thomas Rohacek, head of product development at MAM, came up with the first sketches for soothers. Quite a few ended up in the trash.  He knew that “You have to be patient to create a successful, production-ready product”. So he kept drawing and came up with the extra thin teat neck. Afterwards, his designs were used to build a plastic, 3D prototype and graphic artists designed different soother shields. In all, the process lasted four years. And in 2010 it was finished: Since then, the MAM Perfect has been in shops with its exclusive shape and a variety of motifs!

From idea to product

There are quite a few steps required before a MAM product makes it to our babies: Employees have discussions, stakeholders bring in their expertise, the shape is perfected and the design is polished.
We have prepared a graphic presentation of this process for you.

Success has many parents

The MAM Perfect soother should be perfect: healthy and practical for babies, easy to clean and sustainably produced. That’s why we develop together with our stakeholders. Here is what some have to say.

Accident free in everyday baby life

Standards are not just met at MAM, they are exceeded: Our products have been free from Bisphenol (BPA) for quite some time and we also do not use PVC or Phthalate. Peter Röhrig explains why that is so important to us.

Peter Röhrig is the MAM CEO and has been significantly involved with developing EU safety standards for 25 years.

They can’t be easy to bite through, swallow or be breakable. They must also be made from clean and safe materials. Instructions for use and warnings must accompany each product. Safety standards define these requirements. Today, European safety standards are the most extensive and strictest world-wide.
The rules are defined by the European Standardisation Commission under the division of "Child use and care articles". I have been there from the beginning, for 25 years. It is comprised of scientific staff from public and private laboratories, members of consumer groups, manufacturers, and standards employees.
We look at the existing standards and accident reports from hospitals and then we create a risk analysis. In the chemical and toxicological fields we focus closely on the findings of the EFSA (European Food Safety Authority), of REACH (Registration, Evaluation, Authorisation and Restriction of Chemicals) and the FDA (Food and Drug Administration, United States). From this arise checklists which are used to define how a product has to be tested.
The standard for soother clips. Previously, parents simply tied a cord to the soother. This resulted in deaths by strangulation. In response to this, we developed soother clips with a leash having a maximum length of 220 mm, a length that is both safe and practical. That was 15 years ago and there hasn’t been a single fatality.
We deal intensively with ingredients. An early example is the BPA-free MAM bottle which went on the market in 2002. At that time, BPA was even not prohibited in baby bottles.
With baby products, safety is essential because it’s all about the most important thing we have - our children. With good standards, we protect them from dangerous products. For me, that is the best reason to remain active. In the last 25 years, we have been able to reduce accidents with baby products to a minimum. I’m very proud of that.


"We only produce as much as needed.”
In Vaskeresztes our MAM products are assembled, packaged and shipped. The team ensures intelligent logistics that preserve resources and the environment.

I still have a question...

Safety for their babies - that is the topic that interests our customers the most. Each year, MAM answers about 16.000 consumer enquiries. Here are a few of the most common...

Silicones are composed of silicon and oxygen. Its structure is very similar to quartz. The silicones used by MAM are extensively tested and comply with all standards. Even with heavy use, they remain clean and hygienic. Unlike teats made from latex, silicone teats do not age. However, silicone is not quite as bite resistant and a bit less elastic than latex. Which one you decide on may depend on your baby’s preference.
Latex is a natural raw material, which is obtained from rubber trees. We use fresh natural rubber from Thailand which is immediately processed locally in our plant to produce soothers. Our Thai plant complies with European standards - and not only in terms of hygiene and product safety, but also in regards to working conditions for the people.
Our teethers undergo intensive testing for durability and will not leak under normal circumstances. If it does though, it is no problem since the liquid is simply distilled water. Even if the baby were to swallow all of it, there would be no health risk. Scientific studies have shown that consuming distilled water for weeks on end can be harmful but a single case of swallowing 15 grams is in not.
MAM products have always been made without PVC and therefore, without phthalates. These are used to make PVC soft. However, particles can leach out and be absorbed by the body. Whether they are actually toxic is being debated in studies. The fact is, nothing should go into a baby’s body except natural foods. This is why we have never used phthalates in MAM products.
No. The material in question is called Bisphenol A, or BPA. It is used in making polycarbonate, which is a plastic often used in food packaging, plastic tableware and baby bottles. Trace amounts of BPA leach out of the plastic though, and are absorbed by the body. Because many experts fear an increased risk of cancer, damage to the endocrine system and brain as well as diabetes and heart disease, BPA is being banned in more and more countries. MAM products were already BPA free long before the laws currently prevailing in most countries required it.

Tough enough

They are twisted, squashed, scalded and otherwise abused:
Before they are allowed to land in the hands and mouths of babies, MAM products undergo a series of tests.

Rewards for hard work

Not only in the production facilities in Hungary and Thailand, MAM offers employees benefits beyond their pay.


MAM employees are offered massages in Vaskeresztes. They also have free access to the swimming pool and fitness centre in the village, can take language courses and receive care from the company physician: Preventive care, eye exams, mammography and immunisations are free. Should personal problems arise, MAM provides financial and legal support. A company bus can be used fee of charge to get to and from work.

HU Benefits
TH Benefits


In Hat Yai our MAM employees and their families receive supplemental insurance and a medical exam every year. We also pay for special examinations should they be required. MAM Thailand pays more than half of the child care fees up to the age of 4 and supports their education from an in-house Kindergarten up through the 12th year of school. MAM employees have more holidays than the usual in Thailand.

Global social

International Engagement. Outside the company too, MAM helps many social institutions around the world.

What MAM employees say

The well-being of babies who come into contact with our products is our highest priority. Equally important to us are the people that contribute to flawless manufacturing: our employees in production and all of our office staff. Here they tell us why they like working at MAM.

MAM promotes research

We maintain a constant exchange with doctors, scientists, developmental pedagogues and other specialists, support their work and prepare their findings in an easy to understand format. Together with them, we have also started a research initiative in the field of infant health. Here is an overview.


In 1996, we initiated and supported the founding of the “International Children Medical Research Society” (ICMRS). Based in Wollerau, Switzerland, the company conducts independent research on infant health. They receive research contracts from MAM, and other companies as well. We use the results of the studies for educational work and to improve our products.

Working against SIDS

Especially close to the heart for us is the topic if SIDS (Sudden Infant Death Syndrome). International studies have shown that using a soother when going to sleep reduces the risk of SIDS. Therefore, we are continuously working together with international researchers to improve our products in this respect. In 2014 we have also taken over the “Silver Sponsorship” for the International Conference on Stillbirth, SIDS and Baby Survival.

Good health begins in the mouth

For some years now, we have been committed to promoting research and various other projects regarding the oral health of children. Read the interview from Dr. Yvonne Wagner.
You can learn more about dental health here.

Interview with Dr. Wagner

For babies and toddlers healthy teeth are very important. Dr. Yvonne Wagner is a dentist and specialist for Preventive and Paediatric Dentistry and talks about two projects for oral health, the interesting results and collaborating with MAM.

Dr. Yvonne Wagner is a dentist and specialist for Preventive and Paediatric Dentistry

With this project we want to inform new parents, regardless of their social class, about infant health.
Families with newborns receive visits from social workers and midwives, who provide them with important basic information and advice. Of course, this applies to oral hygiene, too: tooth brushing, breastfeeding and bottle feeding and fluoride. That’s important because early childhood caries is one of the world’s most common chronic diseases during childhood.
512 children participated in the program, came to the clinic for regular dental check-ups and payed greater attention to the children’s dental care. The results were remarkable: The children participating in the program had significantly better oral health. Only 1.3% had caries while the rate for children who did not take part was 17.3%.
MAM has been on board since 2008, when I requested toothbrushes and informational material for our first parent-child course. In 2012, MAM took over the patronage and finances the prevention program.
Yes, we examined 86 children. Some switched from their previous soother to the MAM Perfect, some kept using their regular soother and others were completely weaned off the soother
So far, the results are promising: They suggest that the especially thin teat neck on the MAM Perfect has fewer negative effects on tooth position. Of course, it is best to wean off the soother. However, many start thumb-sucking, which has far more negative effects.
Personally, I was impressed that MAM chose the most difficult standards for the study. The children were studied over a longer time period. And we worked with groups and compared different grades of malocclusions.

A smaller footprint

The carbon footprint is a measure of environmental impact resulting from production and use. For our Anti-Colic bottle, 98% of the CO2 produced during a product life cycle including daily use for 6 months actually comes from using the bottle. This corresponds to warming, cleaning and sterilisation. Only 2% comes from the raw materials, production, packaging, transport and disposal.

Energy Saving Tips

With the MAM Anti-Colic bottle you can save up to 80% of the energy used compared to conventional baby bottles! Simply follow our recommendations for cleaning, warming and sterilising...

Soother art & upcycling

The MAM “2nd Life” contest: Students of the University of Applied Arts in Vienna were given a large number of soothers – and a task: The young designers would use them to create something entirely new.

Please, do not dispose!

As the students of Applied Arts have shown, old MAM soothers are just too good to end up in the trash. For example, they used them to make drawer handles and crafted them into a mobile, lamps and a fruit bowl. Be inspired by their finished works of art. And for those who want to give it a try, there are crafting tips and instructions for creating your own masterpiece on our Website.